![]() ![]() If you know what you’re doing, setting up a crypto wallet is simple, for example. What does this mean in non-cliché speak? Well: web3 tech is still a bit unwieldy. “We’re still so early” is the cliché of clichés in the crypto/web3 space – but it was mentioned many times. The question is: what do you want it to be? What you do and sell already can be a helpful pointer for that.Īnother good way to think about the opportunities of web3 is to think of it as a technology that serves your niche community – unlike Web 2.0 which is about serving customers at volume. NFTs are often still seen as a single object, to be sold and marketed as an event of and by itself. One example: taking a moment to think about how you sell physical items (like merch) and engage with fans in non-web3 ways can help you to make sense of what might appeal to them in the web3 / NFTs universe. Throughout the Sandbox Summit, speakers referred back to their existing, non-web3 experiences to offer pointers for future businesses. In-person and virtual tickets on sale now! It’s important to look backwards to understand NFTs going forwardsĪ lot of the things that make web3 stuff important – decentralisation, the various protocols, the ethos – are not necessarily front of mind for many people in the music industry – just like they don’t think about how email works.Įven for well-informed newcomers, choosing how you might engage with NFTs is confusing, but can become clearer when you think about existing products or income streams within the music business. ![]() Sandbox Summit: our popular one-day event for all those working with artists to build and engage audiences. ![]()
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